About Us

The Brownie Mae Company is a full service marketing and merchandising boutique – designing, producing, testing and delivering custom-made branded and private label products and packaging to a variety of industries. Based in New York and sourcing from partner factories throughout the U.S. and Far East, Brownie Mae has worked with some of the world’s leading brands within cosmetics, consumer packaged goods, food & beverage, luxury goods, quick serve restaurants and spas & hospitality.

Our team consists of highly experienced professionals in their field, with expertise in:

  • Design
  • Manufacturing & High Volume Production and Testing
  • Product Packaging
  • Retail Merchandising
  • Private Label Program and Product Management
  • Logistics, Customs Clearance and Brokerage

Brownie Mae’s products and programs help our clients everyday with branding, customer retention, purchase frequency, average purchase size, retail close rate and perceived value. Together, these efforts have increased our clients’ brand recognition and profitability.

About Our Founder

With experience and a skill set as diverse as her background, Kevser Kaleli heads the Brownie Mae Company.

Educated in both business management and in the fine arts, Kevser applied her education early in a number of marketing roles across many industries. Beginning as a graphics designer at Aai Fostergrant in Rhode Island, Kevser gained experience in the design of packaging, trend boards, cards and POP displays. She also began to conduct bi-weekly fashion trend and competitive market research at the firm.

Combining her penchant for design with her business acumen, Kevser moved into the role of Planogram Manager for Wal-Mart stores, drug chains and mass market accounts coordinating the merchandising for jewelry and optical categories.

In 2002, Kevser became Product Manager at Crimzonrose Accessories, managing the sourcing, production and delivery of products for the firm’s high-profile clientele including Estee Lauder, Disney, CVS, Rite-Aid and Kmart. Shortly thereafter, Kevser was promoted to the position of Creative Director, responsible for new concept creation, design team supervision, and overseas manufacturing of promotional products and in-store merchandising.

After 2 years in this role, Kevser became the Director of Product Development at industry giant Alcan. Her responsibilities included development and fulfillment for Estee Lauder, Victoria’s Secret, Mally Beauty, Laura Gellar and Yves Rocher.

In 2006, Kevser launched the Brownie Mae Company in New York. Kevser’s innovative design concepts combined with her strong domestic and overseas manufacturing relationships gave her new venture the ability to service the creative and production needs of clients in a number of industries, including Cosmetics, Food & Beverage and Hospitality.

Kevser lives in New York with her husband, and they spend their spare time golfing and traveling around the world to visit her family.